How Your Signature System Can Attract Your Ideal Clients

by Andrea Cinnamond on March 18, 2016

your-signature-system-is-a-solutionA signature system is a great entry point for your ideal clients to first work with you. They wake up at 3am in a cold sweat wondering how they will find a solution to their problem…

They pull out their iPad or phone or computer and start looking around for relief from their problems. They find you and they read the information about you and your signature program and they know you are the person who can help them.

They sign up for your awesome free gift (pink spoon, irresistible free offer) and immediately receive an email from you welcoming you and reinforcing the fact that you are the person who can help them. You send them information about how you can work with them and the first offer is your Signature System – “5 Magical Steps To Solving Your Ideal Client’s Problem”. Your potential new client instantly feels relief knowing that you can help them and, after sending you a message, they fall asleep!!

Sounds wonderful for you AND your ideal client, doesn’t it. A signature program is great for many reasons. Here are a few:

  • A system is tangible and as an entry product, reasonably priced. The barriers to signing up for your signature system program are lower than a higher-priced program.
  • It has a finite length and in the eyes of your potential client, it is easy to give it a try.
  • It is a step-by-step process that is easily understood and focuses on the benefits and outcomes that your ideal client is looking for. We LOVE systems.
  • Your signature system is unique and approaches the problem from your prospective and and with your life experience. Yes, others may be focusing on the same problem but not in your unique way and with your unique point of view and experience.
  • Your clients get great results quicker because they are following a step-by-step process led by you. Rather than reading and collecting information, you are giving them a plan for transformation.
  • You can help more people with a signature system.You can build your business with a single signature system. You can deepen learning and offer VIP days focusing on one aspect of your signature system. You can leverage content and build longer programs. You can spin off content into its own product.

A signature system is the foundation for your business.It defines you and your business. Everything hinges off your system. It is all about your business funnel. Your free gift is a version of your signature system. It may be a collection of short audios or videos discussing various aspects of your signature system. Visitors to your site will want your free gift and will sign up to receive it. You know what they are interested in because you are clear on who your ideal client is.

They really like what they learn from your free gift (remembering that this is something is keeping them up at 3am) and they buy your entry point signature system.

They get great results and the program is over. Maybe they have had enough and they are complete for now. Others will want to continue working with you.

It all starts with a well-defined ideal client and your signature system. Want support and advice on building your own signature system? Complete my short strategy session application and we will set up a time to talk.

Is Fear Getting in the Way of Launching Your Big Idea?

by Andrea Cinnamond on March 18, 2016

a-better-acronym-for-fearA client of mine has big plans and asked about managing the fear that often keeps us stopped.

There is a famous acronym that you may be familiar with describing Fear (false evidence appearing real) but I prefer this one – Forgetting Everything’s All Right!

I suggested that the best way to get around fear is to get into action. I helped create a list of tasks to support her new project and suggested that they did not have to be done in any specific order. She could start with the easy things like create the Paypal button and a list in Aweber and move forward from there.

Once she gets into action, things will become more exciting and momentum builds. It is very often the little successes that help create our BIG successes.

I believe that getting into action also tells the universe that we are ready for bigger and better things.

Keep what you are building simple. Don’t overcomplicate it. Many of the most successful online businesses have a very simple offering. As an example, a year-long program with a single intake at the beginning at the year and an additional VIP 1:1 coaching program. The simplicity is breaktaking. This business model is not for everyone but I am always amazed at its simplicity.

Lead with your heart. Build a program that you would have loved to have discovered in your past and pepper in your personality and expertise. That is what I am doing. I am the person I wish I had met years ago when I was starting out.

Staying in action keeps me in the present and I don’t spend as much time thinking about the ‘what ifs.’

Is there something you want to build but are overwhelmed, don’t know where to start (and then don’t) or want to have support to keep you on track? Click here to complete a short strategy session application and let’s see how I can support your dreams as a mentor coach and implementation specialist.

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Email followup is a crucial component of your business

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What do I say to my new prospects? There are online tools that can automatically deliver your personalized email followup. That is the easy part. Aweber and Mailchimp are good options when starting out. Aweber has a monthly, quarterly or yearly payment option. Mailchimp has a monthly payment option or you can pay per autoresponder […]

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Is Your Website Working For You? – Discover This Simple Tool That Will Build You a Community of Raving Fans & Ideal Clients!

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No matter what you call it, your website’s compelling free offer has one purpose. You are offering valuable information in exchange for your website visitor’s email address. And more specifically, for your ideal client’s email address!

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Want To Sell a Product Online? Aweber and Paypal Integration Flowchart

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I made this mistake and I wish I had been better prepared when I was starting out. There are many reasons why you should have a product and today I am covering the process of selling on your website using Paypal and Aweber. I just had a client asking me about this today and I […]

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Building Your Online Business One Step at a Time

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You are building your online business and there are many things that need to be done. Usually there is an order that works best. You don’t ice a cake before it is baked or ice it while it is still in the baking pan or while it is hot. There is an order that results […]

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Do You Have a Networking Mindset?

April 1, 2014

Are you looking out for opportunities to connect with others? I must say that I used to be quite nervous about reaching out to others but I have decided to do more of it, in spite of my uncomfortable feelings. The results are in and I am meeting some amazing people! I have broadened my […]

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Choices and Prosperity

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My head has been spinning with the concept of prosperity and choices lately (thanks David!). Yesterday I was walking near my local mall and there was an impaired person (drugs or alcohol or both) on the ground and there was a paramedic attempting to treat him. He was a young man and I just couldn’t […]

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What business idea is in your heart?

January 22, 2014

Is this the year that you bring your passion and skills to help others and to help yourself? If you are have had an idea for an online business and that thought keeps coming up, now is the time to do something about it. The first step in my 5 Simple Steps has to do […]

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