The Price Debate – Are Your Prices Posted on Your Website?

by Andrea Cinnamond on September 15, 2010

There is a constant debate about whether to share your prices/hourly rates/retainers on your website. One suggestion I heard recently was to put a range of prices so that your potential clients know the range and can discuss the specific price, depending on their wants and needs.

price tagsI was window-shopping the other day and saw a handbag in a consignment store window. I called the store when I got home to find out how much the bag was and I got someone on the phone who could not answer my question. She suggested I wait for the manager who would be back the next day. What was that about? It was only a price check!! Are your employees able to answer basic customer questions and inquiries?

A couple of days later I passed the store and went in, with my two three-year-olds in tow  (an extra hassle because I had them out of the stroller because the store had steps down into it) and asked the price of a bag in the window. The woman behind the counter looked up at the window and said she thought it was around $200. Around $200 – what kind of answer was that?  I left the store wondering how they possibly stayed in business.

There are websites for products that don’t share their prices and I find that can be intimidating. Are their services meant for those where price is not an issue and don’t need to ask? Does posting your prices help more potential clients call you? At least they are aware of your prices or price range before they start a conversation with you. Do you think you miss out on business because your prices aren’t listed?

What do you think about posting prices for services? Does having a price listed help you make the decision to call and gather more information or do you not make the call if you see the prices?  I would love to hear what you think.

{ 2 comments… read them below or add one }

Yard Signs by: Mark April 30, 2011 at 3:20 pm

I used to subscribe to the notion of not posting prices so that the client would have
to call.
If you think about it, that is ridiculous.

If I’m looking for a product and can’t find the price right away,
I’m going to go to another site that clearly posts the price.

This may apply less to things, or especially services, that are unique,
but I think it still applies.

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Nancy September 10, 2013 at 12:29 pm

I love posting prices for simple products and smaller items – it helps to build the “know, like and trust” factors – But on the higher or custom quoted items it is harder to put in a range. But I do agree that staff needs to know how to quote a price at the time of request.

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